Conversion Funnel Optimization

$497 Value - Included

Craft high-converting "funnels" that transform strangers into valuable customers at the lowest possible acquisition cost.

Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel. 

In this master class, you'll learn how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values.

Content Marketing Mastery

$497 Value - Included

Paid Traffic and Customer Acquisition Mastery

$497 Value - Included

Leverage traffic channels such Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.

Customers are the life-blood of any business. It sounds cliché, but it's true. But how do you take a message to the unwashed masses and convert strangers into friends without breaking the bank?

In this master class, you'll learn how to leverage traffic channels such as Google and Facebook to not only grow your customer base...but to grow your customer base at a PROFIT.

Email Marketing and List Building Mastery

$497 Value - Included 

Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.

Of all the different channels available to marketers today, email still ranks as the highest when it comes to ROI. But due to changes in deliverability algorithms getting your emails seen is more difficult than ever. 

Fortunately, we're going to show you how to change all that. 

In this master class, you'll learn how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.

Social and Community Management 

$497 Value - Included 

Search Marketing Mastery

$497 Value - Included 

Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.

SEO isn't dead, but it has changed. Thanks to Googles Panda and Penguin updates, the old rules of SEO no longer apply. 

Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density. 

In this master class, you'll learn how to develop a comprehensive organic traffic strategy that will stand the test of time.

eCommerce Marketing Mastery

$497 Value - Included

Learn everything you need to know about how to make more sales and profit from your ecommerce store.

Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. 

The Ecommerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation.

Community Management Mastery

$497 Value - Included 

Create an online community that builds awareness, leads, and sales.

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. 

Community management is a growing skillset for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. 

In this mastery class, you’ll discover proven strategies to create and grow thriving online communities that impact the bottom line.

Copywriting Mastery

$497 Value - Included 

Marketing Analytics and Data Science

$497 Value - Included 

Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.

Are your decisions driven by data or hunches, Logic...or fear? 

In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. 

You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

Testing and Conversion Rate Optimization

$497 Value - Included 

Deploy a repeatable process that gets you more sales and leads from the traffic you're already receiving.

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. 

In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.